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KEN ER · THE ER GROUP · COMPASS

Sell for more.
Presented like a premiere.

Top dollar takes more than photos and a yard sign. We prepare your home, launch it with luxury-level production, and negotiate hard to get you as much as possible.

See what my home could sell for Meet Ken
Ken Er[YOUR ONE-LINE POSITIONING]
300+HOMES SOLD
16%AVG. OVER LIST PRICE
$500M+CAREER SALES
5.2AVG. OFFERS PER LISTING
ONLY AT THE ER GROUP

Sell refreshed.

We invest our own money to get your home market-ready, then manage every detail.

$0 upfront$0 fees0% interest
Learn how Sell Refreshed works →
REAL HOMES · REAL RESULTS

Before. After. Sold for more.

01 / 03
684 Gisler Way, Hayward after the refresh 684 Gisler Way, Hayward before the refresh BEFORE AFTER
HAYWARD · 684 GISLER WAY

Fixer-upper to the highest sale in the neighborhood, ever.

Foundation & floorsOpen floor planKitchen remodelPrimary bathWindows & doorsLandscapingStaging
$150,000RENOVATION
$1,425,000SOLD PRICE
+$725,000INCREASE IN VALUE
480%RETURN ON RENOVATION
Packed open houses and a strong pre-emptive offer.
See the full breakdown
4835 Beacon Hill Drive, Castro Valley after the refresh 4835 Beacon Hill Drive, Castro Valley before the refresh BEFORE AFTER
CASTRO VALLEY · 4835 BEACON HILL DRIVE

A longtime family home, refreshed in six weeks and sold with nine offers.

Interior paintPrimary bath remodelNew & refinished floorsNew lightingLandscapingDeep cleaningStaging
$92,000RENOVATION
$1,970,000SOLD PRICE
+$370,000INCREASE IN VALUE
402%RETURN ON RENOVATION
One of the highest sale prices in Castro Valley that year.
See the full breakdown
25781 Durrwood Court, Castro Valley after the refresh 25781 Durrwood Court, Castro Valley before the refresh BEFORE AFTER
FIVE CANYONS · 25781 DURRWOOD COURT

A worn four-bedroom on the canyon, refreshed in four weeks.

Interior paintNew flooringQuartz kitchen countersRefreshed cabinetsHall bathNew lightingExterior paintLandscaping
$80,000RENOVATION
$1,600,000AFTER VALUE
+$250,000INCREASE IN VALUE
313%RETURN ON RENOVATION
An accepted offer 16 days after it hit the market.
See the full breakdown

Drag each slider to compare.

Increase in value is measured against an estimated pre-renovation value. 25781 Durrwood Court reflects an accepted offer that had not closed at the time of publishing. Sale results reflect many factors, including market conditions, and are not guaranteed.

Ken Er seated in an armchair in a bright, staged living room
A NOTE FROM KEN

Your home deserves its best debut.

No two homes are alike, and no two sellers are either. So we approach every listing differently, and we start by listening to your goals, your timeline and what a great result looks like to you.

Then we build a custom plan to get you there, from preparing your home to pricing, marketing and negotiating the sale.

Kenneth Er
THE LAUNCH

Not a listing. A premiere.

Every home gets the production and media budget most agents save for their luxury listings.

Twilight photo of a mid-century home with an orange front door
PHOTO · VIDEO

Cinematic production

Architectural and twilight photography plus lifestyle video for YouTube and Reels.
3D floor plan of 25781 Durrwood Ct, first floor
3D FLOOR PLANS

See the whole layout

A 3D floor plan of every level.
Staged dining and living room
DESIGNER STAGING

Styled to sell

Staging that photographs beautifully.
Instagram Reel cover for 25781 Durrwood Court, Just Listed
SOCIAL

Built for the feed

Reels and Stories for every listing.
PROPERTY WEBSITE

Its own website

A dedicated page for your home, built to share.
Property website for 25781 Durrwood Ct shown in a browser window
Square display ad for 25781 Durrwood CtTall display ad for 25781 Durrwood Ct
ONLINE ADVERTISING

Expanded reach

Your home, directly in front of potential buyers.
Twilight photos3D floor plansProperty websiteDigital AdsInstagram ReelsYouTube tourAgent email blastBroker's tourPrinted brochures
FEATURED LISTINGS

Recently presented.

NEGOTIATION

More offers. More leverage. A better deal.

We set your offer strategy before you list, prepare disclosures up front, and address issues with the property before buyers can raise them. That brings in more offers, and more offers give us the leverage to negotiate a higher price and better terms for you.

01

Strategy before launch

Pricing and offer terms are planned before your home goes live.
02

Disclosures up front

Inspections and reports ready on day one, so buyers can write with confidence.
03

Issues handled early

We address concerns before they become credits or price cuts.

FROM OUR SELLERS

“
He oversaw the renovations and kept the project under budget while his team's consistent updates assured us of the progress. His vision for the condo renovation and marketing plan was extremely effective as we received an offer over asking within a week of listing.
Derek N. · Seller
“
They honestly exceeded my expectations, not just in the price and negotiations but also how they handled the whole process. … They're also tech savvy, which isn't the case with all agents!
Dan T. · Seller
“
He made the whole process very easy for us and took care of every single detail from repairs, staging, open houses, to closing.
Ann H. · Seller
SELLING FAQ

Questions, answered.

What sellers ask us most.

How much is my home worth?

Your home's value is more than beds, baths and square footage. Condition, upgrades, location and current buyer demand all play a part, and online estimates can't see most of that. The best place to start is with a closer look at what makes your home unique. Request your home's value.

How long does it take to sell a home?

It depends on your goals, your home's condition and how much preparation it needs. Once we understand those, we'll lay out your options, from getting to market quickly to taking the time to maximize your price.

What should I fix before selling, and what should I skip?

Please don't make any repairs or improvements before we've seen your home. Sellers often spend money on work that doesn't add value. After a walkthrough, we'll tell you exactly what's worth doing and what to skip. See how Sell Refreshed covers the cost upfront.

How will you market my home?

Every home gets a custom marketing plan built to reach the buyers most likely to want it. That includes professional photography and video, 3D floor plans, staging, a dedicated property website, and digital and social media advertising.

How do you get multiple offers on a home?

Multiple offers are the result of planning, execution and marketing, and most of that work happens before your home ever hits the market. Our listings average 5.2 offers. We'll walk you through the full strategy when we meet.

Can I sell my home and buy my next one at the same time?

Absolutely. There are several ways to do it, and the right one depends on your timeline and your situation. Once we understand your scenario, we'll recommend the option that fits best.

START HERE

What could your home sell for?

Get a custom valuation and a plan to maximize your price. No obligation.

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